Damn Good Advice

The book under review titled ‘Damn Good Advice’ written by the Ad Guru George Lois has been written based on his experience and hence worth reading.

It is a well-known fact that Lois is a Supernova, the original Mr Big Idea. Since 1950’s he has had a titanic influence on world culture.

He has 120 valuable tips to lead a creative and successful life.

Lois was born in New York in 1931.He is an advertising legend and the creator of Big Idea advertising.

Lois first wants the leader to identify himself choosing the type to which he belongs to.

There are only four types of persons.

1) Very bright, Industrious (You are perfect)

2) Very bright, lazy (A damn shame)

3) Stupid, lazy (You are a wash)

4) Stupid, industrious (You are dangerous)

He cautions us, ‘If you are number 1 or a 2, you will get a lot out of this book. If your are a number 3 or 4, you need not read this book.’

Very true.

All the tools in the world are meaningless without an essential idea. Hence always go for a big idea. Whatever you want to communicate to the world it should be communicated in a nanosecond. He quotes Lincoln who did not have time to contemplate, correct and edit his letter wrote a very long letter to his friend and express his apology citing the above reasons!

Energy begets energy. Playing War games may help you. Sports and the intense intellectualism of the game of chess help drive and sustain the creative ethos. Lois quotes Thomas Huxley. “The chessboard is the world, the pieces are the phenomena of the universe, the rules of the game are what we call the laws of Nature.”

Age is not a barrier. Charles Darwin was 50 when he wrote On The Origin of Species.

At 52, Ray Kroc started MacDonald.

A.C.Bhakthivedanta Swami Prabhupada founded the Hare Krishna movement when he was 69, with $7 to his name.

A little courage is needed. A great deal of talent is lost to the world for want of a little courage. The Webster dictionary zeroes in on the meaning of the word “courage”, marked by bold resolution in withstanding the dangerous, alarming or difficult.. a firmness of spirit that faces danger or extreme difficulty without flinching or retreating.

And in his 120th advice he recalls the sufferings of Nelson Mandela. While incarcerated at Robben Island and Pollsmoor prisons for 27 years, recited Invictus, the iconic poem written in 1875 by the English poet William Ernest Henley to his fellow prisoners, empowering all with its message of self mastery. The last four lines of the poem is worth remembering ever:

It matters not how strait the gate,

How charged with punishments the scroll,

I am the mater of my fate.

I am the captain of my soul.

The book is not only for the persons in the advertisement field but for all.

We may choose the tips applicable to us and customize some of the other tips.

To lead a creative life we need exclusive tips to suit the modern world.

This book will certainly help.

Puranic Encyclopaedia by Vettam Mani

The Puranas and great Epics – the Ramayana and the Mahabharata, have for centuries profoundly influenced Indian and life and culture. The various episodes therein are of very great significance. Sages and saints who wrote them were gifted with the rare power of anticipation of events to occur. A study of Epics, Puranas kindles hope in a person to hold up to God’s feet and obtain his guidance and help to enjoy a smooth journey through life. But it is to be noted that the great eighteen Mahapuranas alone consist of 3,71,000 Sanskrit verses approximately. The Epics Ramayana and Mahabharata consist of 24000 and one lakh Sanskrit verses respectively.

To go through in to such a vast ocean of knowledge is not possible for a knowledge seeker or a layman. Hence Vettam Mani’s Puranic Encyclopaedia is a boon to all the people of the world. It took him five years for him to compile this great encyclopaedia. To provide such a comprehensive and well-nigh exhaustive book of study and reference with regard to episodes, incidents, characters occurring in the many Puranas and such other work in Sanskrit are a monumental task.Vettam Mani has successfully achieved his goal.

The book in A4 size runs to 921 pages. All the subjects are arranged alphabetically. Culling out various facts from different Puranas, each subject is justified fully for its contents. Deep, extensive and exhaustive study, patient and untiring research are so very patent on every page of the book. Starting from ‘A’ one may go in for any subject he wants to refer to. Arjuna, Abhimanyu, Brahma, Cyavana, Dhanurveda, Drona, Duryodhana, Ekavira, Ganapati,Hariscandra,Iravan, Jambavan ,Rama, Krishna, Viswamitra, Vyasa etc. The book covers well over 6000 topics. This is a must for all the libraries of the world.Every lover of learning and knowledge everywhere owes an eternal debt of gratitude to the compiler Vettam Mani. The book is published by Motilal Banarsidass Publishers Private Limited, Delhi, India

An Exciting Book About Exciting Ways to Live

Life is a big game. If you want to win the game you must know the exciting ways to live. The author of the book, ‘365 Exciting Ways to live’, Mr. N.C.Sridharan has explained in detail the exciting ways in 365 small chapters. It is designed to read one chapter per day.

Time is an invisible resource. You should know where and how you spend your time. Set a time frame for every activity and stick to it.

You may be a talented writer, music composer, an artist, a doctor or an engineer. Give the best to the society.

Lack of training is an important reason for a slow pace of work. The secret to speed is: Practice, Practice.

Review your list of goals and identify the gaps in your skill set. Identify your training requirements.

Planning is very important to achieve your goal. Put your plan on a piece of paper. Keep a small notebook. Jot down all the important points. If necessary approach experts and get their opinion on important matters.

What are you producing in your ‘Thought Factory’? If your mind is occupied with lofty thoughts, your actions will be noble. Fix your goal ten times tougher than your past achievement and notice how your thoughts work wonders for you! Develop positive thinking and focus all your thoughts on your goal.

Have some brain exercises in your brain gym. Use both of your hands. This will improve your intuition power and logical skill. Believe your installed capacity is much more than your displayed capacity. Dig into your hidden talent. Use it.

Love your job. The more you love your job, the less you will feel tired. These are all some of the tips one could gather from the book.

36 exercises have been added in the book to help the readers to develop a positive image and personality. Anecdotes make the book an interesting reading.

Very few people are coming forward to share their success techniques. The author has shared his success tips with us. The techniques are unique.

Those who want to succeed in life should read this book without fail. Thomas Carlyle once said that, “The best effect of any book is that it excites the reader to self-activity”. I am sure this book will lead you to the necessary destination.

The author is a management consultant. He has conveyed his ideas in a lucid style. The book has a fitting introduction given by the Supreme Court Judge of India, Mr. F.M. Ibrahim.