Traditional VS Social Marketing

Is there really a difference between traditional marketing and social marketing? Well, my answer to that question is a resounding yes! Depending on the type of audience that you are looking to reach as well as the number of people overall that you would like to be able to convey your message to, there is a huge difference between the two different types of marketing.

I’m definite that there are many more differences out there but here, we are going to focus on what I feel are the top 9 differences between traditional marketing and social marketing.

o Personal interaction versus mass media broadcasts.

In the traditional venue, the world was aware via television commercials, billboards and the radio. In the social arena the primary method of marketing is electronically through either a blog, email or the numerous social media sites available today. This creates a more personal interaction between customer and company instead of simply having the consumer look at advertisements.

o Improved response time in social marketing.

In traditional marketing since there is no real interaction between the customer and company, there is usually a serious lag in responses to inquiries due to the need to go through several parties before gaining access to answers. In social marketing, the response time tends to be very rapid and in some cases instant, especially if the company uses auto-responders to answer customer queries and enquires.

o Increased relationship possibilities.

By using social marketing, the door is open for all types of interaction between many different participants on a number of different levels. Individuals can easily call each other and link up personally or simply keep in constant contact through social media avenues like twitter and facebook. In traditional marketing it is usually a one-way street of the distributor accessing the customer and pushing a product in a “here it is, now buy it” kind of scenario.

oContent availability.

With the increase availability of knowledge and resources in the information age, consumers are more likely to know quite a bit about a product. They can easily access information about anything through the internet and it is extremely simple to obtain any answers that they are looking for. In traditional marketing, the information that was available was generally those provided by the distributor of the company and might commonly be fabricated to present a pleasant story.

oCloseness to an authority.

If you are looking to market something in the social venue, you are likely to have immediate detractors as well as a large amount of resources you can look for to immediately get information about the specific item. Therefore, before you make a certain decision, you are given the ability to investigate and do some due diligence through authorities (like review sites or forums or individuals with authority in the industry). In the traditional marketing style, there was usually no one else a person could contact with regards to a specific product.

oCheaper is better.

In the marketing world, it is much less expensive to use social marketing as there are countless resources to tap into on internet. Numerous different avenues can be used to advertise, communicate, educate and generally reach people. In traditional marketing, you are forced to pay for every minute of every type of media that you use for example newspapers advertisements, magazines and flyers etc.

oSo many more outlets in social marketing.

Directly related to the point above, as opposed to relying on newspapers, television and radio, you are able to use blogs, social networking sites, ezines, banners, search engines and even simply create your own website to use as a method of promotion.

oA more level playing field.

In the world of social marketing any size company can compete for clients and reach as many potential clients as any large company could. There are generally no restrictions and it is just a matter of reaching out and using the available resources on the web as opposed to using the traditional periodicals and mass media.

oThe ability to change easily.

By using social marketing it is as easy as typing something on your keyboard to change your message or to provide new and improved information in regards to your product. In many cases at again little to no cost. This is not so easy with television and radio commercials.

I hope that the above 9 differences have given you some insight with regards to Traditional Marketing as compared to new age Social Marketing. As should be evident by now, marketing through online avenues provide a whole range of advantages that were nonexistent in traditional marketing. The only question now is learning how to go about using these avenues well.

To read more about Social Marketing and how to use some of the avenues listed about, visit my blog at the link below.

A Journey Towards the Infinite Absolute

The book under review titled,’A Journey towards the Infinite Absolute’ is written in Tamil language by a retired professor mathematics, Mr M.Subbiah Doss.

Many mathematics professors, scholars have tried successfully in describing and measuring God with their mathematical stick.

We have Swami Ramathirtha who was a great advadic scholar as well as a mathematics professor.

In his eight volumes ‘In the Woods of God Realization’ we have beautiful mathematical analogies explaining God.

The great genius Ramanujan declared he does not believe any formula in which he could not see God.

The present work is also trying to measure the immeasurable things.

The book has three parts with eighteen chapters. Six chapters explain the various principles of spirituality with the help of simple mathematical principles.

Mandukya Upanishad explains the three dimensional world and four dimensional world

The ancient sages have discovered everything with their intuition. Even though the physical heart is on the left side of the body the spiritual heart is in the right side of the body.

When the author emphasize this point we remind ourselves about the saying of Bhagawan Ramana Maharishi, the sage of Arunachala, who also emphasized this point with his own experience.

The fourth dimension is always a curious subject. The great author J.W.Dunne(1875-1949) has explained it in his world famous book,’An Experiment with Time’.

The author explains three dimensional world and four dimensional world with many simple sketches.

Man is determined by his karma which in turn is due to his own thoughts. The next birth is determined by his own thoughts of previous birth, this birth and the balance one brings from previous karmas.

The ancient sages by their inner vision have seen the hexagonal symbol in the northern pole of the planet Saturn and arranged to carve it in the Saturn temples roof. Now the spacecraft Cassini sent by Nasa proves this by sending photos of Saturn.

After illustrating the above points the author narrates an incident from Sri Sathya SaiBaba’s divine life. Once a girl met Baba in the river Chitravathi at Puttaparthi, in Andhra Pradesh, India.Baba had taken a statue from the river. That was the statue which was worshipped by the girl’s grandfather. Including this statue everything is being saved as a thought form.

Living within the limits of Space and Time and Cause and Effect is one thing. In order to free from these things one has to choose the spiritual path.

To understand God, mathematics is a helpful tool.

All the above points are all very interesting. In 147 pages the author gives us a complete picture about the hitherto unexplained principles.

A fitting foreword has been given by R. Panneerselvam, a Scholar in his own rights.

Many quotes from Swami Vivekananda, Swami Yogananda, Swami Chitbavananda and Ramakrishna mutt sages makes the book interesting reading.

The book is neatly printed and I congratulate the author for his painstaking research.

Taj Mahal Is a Hindu Temple Reveals the Book ‘World Vedic Heritage’

The book under review ‘World Vedic Heritage – A History of Histories’ is written by a great research scholar P.N.Oak after years of research on this subject.

This was written way back in 1984 and I have read it long back with wonder. Some of the topics like Taj Mahal was a Hindu Temple, Vedic stanzas are in Koran, Aurangazeb’s grave is in a Goddess Temple-Yard etc. attracted me very much. While I am reading this book now, still it fascinates me.

Even though the subjects are controversial, the author has given ample authoritative evidence for the readers.

The author says that the dome of the Taj Mahal in Agra, near New Delhi, the capital of India, has lotus petals. The lotus petals in inlay-work girding its base, the inverted lotus on top of the dome and the trident pinnacle are all Hindu, Vedic features indicating that the fifth generation Mogul emperor, Shahjahan only requisitioned the Tejo Mahalaya Shiva Temple.

Most of the area in around the main building is under Archaelogical Department’s control and no visitor is permitted there. Oak says that there is ample evidence to prove his point in those areas.

The book has 92 chapters in 1312 pages. The Vedic culture in the East, Vedic past of Japan, China, Korea and Manchuria, West Asia etc. are dealt in detail by the author. Supporting his theory, the author has given 56 photos also in the book.

The book makes an interesting reading. It is argued in the book that the first immediate reaction of a large section of the public on reading an unheard of thesis of the kind expounded in this book is likely to be one of shock, disbelief and rejection. But the cogency of the argument, the continuity of the thread of the history and the comprehensive evidence are likely to be persuasive factors which may ultimately make the theme more agreeable and acceptable.

A detailed bibliography is also attached at the end of the book quoting 114 sources.

The reader may draw his own conclusion after digesting all the facts put forth in the book. Lastly, after going through the contents of this book, one will get the impression that the Indian history must definitely be re-written correctly.

Purushottam Nagesh Oak (Birth: 2 March 1917; Death: 4 December 2007), commonly referred to as P. N. Oak, was an Indian writer, notable for his Hindu-centric brand of historical revisionism. Oak’s “Institute for Rewriting Indian History” issued a quarterly periodical called Itihas Patrika in the 1980s. He has written more than twelve books. He was on the editorial staffs of the newspapers Hindustan Times and The Statesman. He joined in the Ministry of Information and Broadcasting, India and served as class I officer for a long time.

In all, those who are interested in Indian History, should read this book without fail.